Key Responsibilities:

As General Manager, you'll oversee all aspects of the attraction's performance, ensuring operational excellence while delivering outstanding guest satisfaction and strong business results.

You will:

Lead an Exceptional Guest Experience

• Champion a guest-first culture where every visit is engaging, memorable, and exceeds expectations.
• Use guest insights and business data to continuously improve experiences and drive satisfaction.
• Act as a brand ambassador, both within the business and throughout the local community.

Drive Business Growth & Commercial Success

• Own the attraction's financial performance, including revenue growth, profitability, and EBITDA targets.
• Develop and execute strategic business plans that deliver long-term sustainable growth.
• Identify new markets, audiences, and revenue opportunities while maximizing yield across multiple sales channels.
• Partner closely with marketing teams to create innovative campaigns that increase visitation and market share.

Inspire & Develop High-Performing Teams

• Lead, coach, and develop a diverse leadership team in a fast-paced operational environment.
• Build a culture of accountability, engagement, inclusion, and continuous improvement.
• Drive talent development, succession planning, employee wellbeing, and team engagement initiatives.
• Foster a collaborative environment where people feel empowered to perform at their best.

Deliver Operational Excellence

• Ensure the attraction operates efficiently, safely, and effectively every day.
• Lead Health & Safety, risk management, crisis planning, and business continuity initiatives.
• Oversee staffing, productivity, and operational planning to support guest demand.
• Deliver capital projects on time, on budget, and with measurable business impact.

Build Community & Strategic Partnerships

• Develop meaningful relationships with local organizations, businesses, tourism partners, and community stakeholders.
• Represent the attraction within the local market and identify opportunities to strengthen brand awareness and community engagement.

Experience/Qualifications

We're seeking a commercially minded and people-focused leader with a proven track record of achieving results in a high-volume guest-facing business.

Preferred Experience

• Bachelor's degree in Business, Management, Marketing, or a related field (preferred).
• Minimum 3 years of senior management experience leading a high-volume attraction, hospitality, tourism, entertainment, retail, or leisure operation.
• Demonstrated success managing full P&L responsibility and delivering EBITDA growth.
• Experience leading large, multi-functional teams through growth and change.
• Proven ability to develop business strategies that improve guest satisfaction, operational efficiency, and commercial performance.
• Experience working with families, children, or family entertainment venues is highly desirable.

The Ideal Candidate

You are:

• A strategic thinker with a strong commercial mindset.
• An inspiring leader who develops people and builds high-performing teams.
• Confident making data-driven decisions while maintaining a guest-first focus.
• Resilient, adaptable, and comfortable operating in a fast-paced environment.
• Financially astute with strong business acumen.
• An exceptional communicator who can influence stakeholders at all levels.
• Innovative, energetic, and passionate about creating outstanding guest experiences.
• Committed to fostering an inclusive, collaborative, and values-driven culture.